Case study | Top 50 Swiss brands

Top 50 brands in Switzerland

Social media analysis
TikTok vs. Instagram

Top 50 brands in Switzerland

Social media analysis
TikTok vs. Instagram

Top brands active on
Instagram and TikTok…

Instagram

0%

5 global profiles* /
40 Swiss profiles

TikTok

0%

10 global profiles* /
12 Swiss profiles

Top 50 brands on Instagram

Top 5 reach ranking

Top 50 brands on Instagram

Top 50 brands on Instagram

Top 5 reach ranking

Followers

ROLEX

13‘268‘395

Swatch

1‘589‘298

Swiss

847‘368

Logitech

731‘051

Migros

177‘195

Follower growth

Credit Suisse CH

24,16%

Roche

20,92%

Givaudan

19,84%

SGS

18,08%

Migros

13,71%

Number of posts

Swiss

314

MANOR

261

Coop

254

Logitech

227

Migros

224

Top 3 reels

Interactions

Top 50 brands on TikTok

Top 5 reach ranking

Followers

Coop

83‘300

swisscom

75‘800

SBB CFF FFS

67‘800

Migros

55‘300

Nespresso

50‘600

Follower growth

Lindt Chocolate

82,74%

SBB CFF FFS

80,53%

flyswiss

63,57%

Victorinox

62,72%

Logitech

47,01%

Number of posts

swisscom

186

Coop

90

SBB CFF FFS

59

flyswiss

49

Logitech

48

Top 3 videos

Interactions

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